Stereotypes

Traditionally stereotypes are meant reflect culture, but often they are exaggerated to generate a prefrered reading of a type of person. These are known as Intentional Stereotypes, this often leads to a negotiated reading of the group. This can come from a Constructed Stereotype, where a group is represented to the reader in a way that the person who is telling it has effected and contructed how we think of them.
To be expanded....?